Search & Advertising

Search Engine Optimisation (SEO)

Search engine optimisation is the steady work of making your website easier for search engines to understand and more useful to the people searching. We focus on technical health, page content and the search terms your customers actually use.

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What's included

Technical audit: speed, mobile, indexing, structure
Keyword research for your services and locations
Page titles, descriptions, headings and internal links
Content recommendations and new page planning
Google Search Console setup and monitoring
Plain-language monthly reporting

Who it's for

Businesses whose website gets little search traffic
Companies competing for service searches in their area
Sites that have lost visibility after a redesign
Owners who want to understand what the work involves

How it helps

What search engine optimisation does for your business.

A website search engines can read

Technical issues are fixed first, so the rest of the work is not held back by them.

Content that answers real searches

Pages are planned around what customers type, in language they recognise.

Visibility you can measure

Impressions, clicks and the queries behind them are reported every month without jargon.

Compounding over time

Good pages keep working after they are published, unlike a paid campaign that stops when the budget does.

How we deliver

A clear process from brief to delivery.

Audit

We review your site, your competitors and the searches that matter to you.

Fix and structure

Technical problems are resolved and the site structure is tidied.

Publish

Pages and content are improved or added, one priority at a time.

Measure and adjust

We report what changed and plan the next month from the data.

Technical SEOOn-page optimisationKeyword researchContent planningSearch Console and analyticsMigration and redirect planning

Questions

Good to know before you enquire.

Can you guarantee a first-page ranking?

No, and we would be cautious of anyone who does. Rankings depend on competition and on Google's own changes. We commit to the work, report honestly and adjust.

How long before anything changes?

Technical fixes can be reflected within weeks; content-led gains usually take several months. We set expectations before any work starts.

Is SEO included with a website?

Every website we build has search-friendly structure and metadata. Ongoing SEO is a separate, quoted service.

Related services

Often planned together.